{"id":59,"date":"2018-02-03T15:20:27","date_gmt":"2018-02-03T15:20:27","guid":{"rendered":"http:\/\/chrismckean.com\/?page_id=59"},"modified":"2026-02-07T19:06:10","modified_gmt":"2026-02-07T19:06:10","slug":"mesmerize","status":"publish","type":"page","link":"http:\/\/chrismckean.com\/","title":{"rendered":"Front Page"},"content":{"rendered":"
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A taste of past success.<\/h2>\n

Branding, Campaign Development, Print, video, web, email, logo design, social media, concept to production and consultation services. <\/p>\n<\/div>\n<\/div>\n

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Cynosure, Inc.<\/h5>\n

Providing design direction, production and management of Cynosure\u2019s brand refresh, this brand stands apart from its competitors as an elegant and sophisticated brand  providing premium products to the market. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Mercury Systems<\/h5>\n

Our relationship started with a small brochure enhancement request. From there, our relationship was born. Since then, I have provided Mercury Systems with an entire brand refresh.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Smith & Nephew, Inc.<\/h5>\n

Concept, copy, design and production, I was Smith & Newphew\u2019s internal design agency<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Contact for Full Portfolio<\/a> <\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Soothing sounds from
the experienced. <\/h2>\n

Working with a seasoned and creative professional can help you produce high-level marketing solutions at a quicker pace. Here is what you can expect from someone who has been servicing marketers for decades.<\/p>\n<\/div>\n<\/div>\n

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DESIGN CONCEPT
TO EXECUTION<\/h5>\n

Whether you are looking for new ideas or someone who can produce materials quickly, you\u2019ll find Mckean Design to be one of the fastest and creative partner in the Boston area.<\/p>\n

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FULL SERVICE DESIGNER<\/h5>\n

You will find I posess experience in all aspects of marketing communications; video, print, digital, web, large format, presentations, email campaigns,  equipment software\/ hardware, user experience and event collateral.\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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EXPAND YOUR
MARKETING BUDGET<\/h5>\n

Ideal for the mid- to large -sized business looking to offset agency costs. Design and production will speed up once a few projects have been complete
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BRAND DEVELOPMENT
AND INTEGRITY<\/h5>\n

A careers worth of experience developing, managing and expanding numerous brands. <\/p>\n

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CYNOSURE BRAND REFRESH<\/h5>\n

Brand Revitalized<\/h2>\n

Cynosure had run with their duotoned image based brand for 7 years and was time for a refresh. The new brand was introduced in 2015 with all new and original photography, fonts and color scheme.<\/p>\n<\/div>\n<\/div>\n

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ORIGINAL PHOTOGRAPHY<\/h5>\n

Companies are using the same resources as their competitors which could lead to collateral in both parties using the same image. Cynosure also needed to be allowed to share imagery with their clients, therefore, original photography was the solution.<\/p>\n<\/div>\n

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BRANDING THAT SHINES<\/h5>\n

Cynosure sells a premium product line and therefore it needs to be promoted that way. The dark background, vibrant colors, graphical treatments and elegant font make for a great brand combination. Keeping this brand fresh and relevant requires full time attention.<\/p>\n<\/div>\n

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B2B AND D2C<\/h5>\n

Promoting to physicians and consumers, Cynosure\u2019s original photography and elegant design work separates itself from the competitors.<\/p>\n<\/div>\n

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PRINT, DIGITAL, SOCIAL MEDIA, EVENTS AND PROMOTIONAL <\/h5>\n

There are a lot of channels available in this Information Age. Good designers are resourceful, consultative, tech- and trend-savy.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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On-demand,  Graphic Design Partner<\/h2>\n

Mercury Systems was challenged with a heavy workload. After a brief introductory, Mckean Design partnered and provided Mercury Systems with new print and digital collateral fast. This relationship led to a refresh in their brand and ultimately saved this company from high costs to big design agencies. Mckean Design provided a wide range of deliverables such as traditional and digital advertising, brochures, sell sheets and white paper templates and several other miscellaneous graphics. <\/p>\n<\/div>\n

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Smith & Nephew, Inc.<\/h5>\n

Exploring
the depths <\/span>of a brand<\/h2>\n

I loved the opportunity given to me at Smith & Nephew. The company had pre-established corporate brand guidelines, but the excitement was with the challenge of keeping the brand fresh while maintaining brand integrity. As the internal Creative Services Manager, I was responsible for design work on all marketing initiatives. I was also on the S&N corporate brand committee representing the Endoscopy division and was tasked for expanding the brand guidelines.<\/p>\n<\/div>\n

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Our Happy Clients <\/h2>\n

A Right Media Mix Can Make The Difference <\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Get Started Today!<\/h2>\n

so when it\u2019s time to move, we\u2019ll be ready.<\/p>\n

If you are interested in learning more about my experience and would like to see my portfolio of work, please fill out the form below. Thank you.<\/p>\n<\/div>\n<\/div>\n

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ABOUT<\/h5>\n

Memorable campaigns.
Relentless Standards.<\/i><\/font><\/h2>\n

I\u2019m a hands-on Creative Director focused on building memorable, shareable campaigns that help brands stay competitive in crowded markets. Most of my career has been spent creating high-impact visuals and clear creative messaging for global healthcare and medical technology brands \u2014 work that has to be bold, accurate, and immediately understood.<\/p>\n

I hold myself to very high standards and believe staying competitive means constantly learning \u2014 following design and cultural trends, evolving with new technologies like AI, and seeking inspiration wherever it exists. I bring that same mindset to the teams I work with, often through one-on-one conversations and collaboration in the work, with the goal of elevating both the creative and the people behind it.<\/p>\n

GET STARTED NOW<\/a><\/div>\n

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Portfolio<\/h2>\n

With the Internet spreading linke wildfire and reaching every part of our daily life, more and more traffic is directed to websites in search for information.<\/p>\n<\/div><\/div>\n

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<\/i><\/a><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

A taste of past success. Branding, Campaign Development, Print, video, web, email, logo design, social media, concept to production and consultation services.  Read More Cynosure, Inc. Providing design direction, production and management of Cynosure\u2019s brand refresh, this brand stands apart from its competitors as an elegant and sophisticated brand  providing premium products to the market.…
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